Web 2.0 Dead? (Spoiler: No) If you follow tech headlines, you might believe we are on the brink of a total internet revolution where Google and banks disappear overnight, replaced by DAOs and cryptocurrencies. The reality, as always, is more nuanced. At VerifyUs, we look past the hype to see the infrastructure actually being built. We are not just entering Web 3.0; we are entering the era of "Web 2.5"—a hybrid transition that will define the next decade of digital business. Here is what that looks like for your Go-To-Market strategy, and why the "Read-Write-Own" internet is closer than you think. 1. What Web 3.0 Actually Includes (It’s Not Just Crypto) While Web 2.0 was the "Read-Write" internet (social media, blogs, user-generated content), Web 3.0 is the "Read-Write-Own" internet. It shifts the power dynamic from centralized platforms (where tech giants rent you access to your audience) to decentralized networks (where you own your ...