If you ask most people to categorize the internet, they will usually give you four buckets: Provider (brochure sites), E-commerce (shops), Social Media , and Blogs . It’s a neat classification. It’s also incomplete. While there is an argument that Social Media is technically just a "micro-blog" (a content feed), treating it as identical to a blog ignores the intent. Blogs are content-first (broadcasting); Social Media is network-first (connecting). But even with that distinction, the internet has evolved into something far more utilitarian than just reading and buying. To build a successful Go-To-Market (GTM) strategy today, you need to understand where you actually sit in the ecosystem. Here are the seven distinct categories that define the current Web 2.0 landscape, followed by the four disruptive models that will define the future. Part 1: The Real Landscape of Web 2.0 The internet is no longer just a library; it is a workspace, a classroom, and a town hall. To see...