A few years ago, you couldn't refresh a tech feed without seeing Mark Zuckerberg’s legless avatar or hearing a brand announce they were "buying land" in a digital world. The hype was deafening. Fast forward to today, and the word "Metaverse" has largely been replaced in corporate boardrooms by a new obsession: Generative AI. So, what actually happened? Did the Metaverse die in its infancy, or is it simply undergoing a quiet, necessary evolution? For businesses looking at Go-To-Market (GTM) strategies and identity verification, the answer is more complex than a simple "yes" or "no." The "Meta" Pivot: From Avatars to AI When Facebook rebranded to Meta in 2021, it set a timer on a future that the hardware wasn't ready for. Meta has spent billions on its Reality Labs division, but the mainstream adoption of Horizon Worlds struggled due to clunky graphics and a lack of clear "utility" for the average use...